The importance of Pre-departure Orientation: Mis(representation) of Brazilian identities in the mass media:

This presentation will focus on how Brazilian identity and culture are mostly construed by mass media. The main assumption underlying the presentation is that identities are a social construct which may be produced, reproduced, transformed or even destructed. Another important assumption is that mass media play a prominent role in the construal of stereotypical representations of national identities and cultures.
By making use of real life examples, the presentation aims at highlighting the importance of pre-departure orientation so as to ensure students will develop the essential knowledge, skills and attitudes to live and work in a highly globalized and diverse world.

Author(s):

Maria Gama    
UNIVALI
Brazil